From Research to Export: Wild Mushrooms Journey to European Markets
Grass LLC
Product
GRASS LLC deals with air delivery of fresh mushrooms (chanterelles and porcini mushrooms), as well as frozen and dried mushrooms.
Task
Expanding into the German and Serbian markets in 2021-2023
Solution
Marketing research and competitive analysis
We conducted extensive marketing research and analyzed the European market to identify key players in the production and distribution of wild forest mushrooms.
Laboratory research
Based on our results, we provided the samples of wild mushrooms to Germany, a laboratory in Berlin, to test their quality.
Building company online representation
We created a professional website in three languages. Additionally, we registered the GRASS LLC on the Europages portal, effectively processing incoming requests to increase sales.
Getting first partners and contracts in Germany
Our team successfully found reliable partners in Germany through a series of negotiations, resulting in the conclusion of export contracts. We efficiently managed shipments and organized product acceptance, ensuring a seamless experience for our service recipient.
Balkan market breakthrough
Later on, we received a new order from the client who recognized the potential of the Balkan market for his Goods (in dry and cooled condition). Our insider in Serbia conducted thorough market research, identifying key players in the production and distribution of wild mushrooms in the Balkan market.
Online and offline negotiations
Our team successfully arranged a series of present and online meetings with the importers interested in collaborating on importing and also re-exporting wild organic products to Europe.
Result
Our customer made successful shipments to clients in both Germany and Serbia, while simultaneously accessing the Balkan market as an interesting hub for re-exporting their products to European markets. So, we established a long-term partnership for mutual success.
The Export Support Center of Krasnoyarsk Region has successfully collaborated with Bridge-One-Seven GmbH for several years, facilitating the supply of wild-grown products from Krasnoyarsk to Europe. Their expertise and support have been invaluable in navigating challenges, including the COVID-19 pandemic. In 2020, the company conducted market research on fresh and dried mushrooms in Germany and the UK. Together, we identified potential partners, resulting in direct air shipments of fresh mushrooms. We also expanded our reach through the Europages platform. Samples of 11 regional wild-grown products were sent to a specialized laboratory in Germany, successfully meeting European market requirements. Furthermore, in 2022, we explored new opportunities in Serbia, with Bridge-One-Seven GmbH’s assistance. We conducted partner searches and organized face-to-face negotiations. In 2023, a new logistics route for air shipments of dried mushrooms through Turkey to Serbia was established. The first batch of dried chanterelles has already been sent, and negotiations for larger deliveries are underway. We highly recommend Bridge-One-Seven GmbH as a reliable partner, dedicated to fulfilling responsibilities and achieving positive results.
— Maria Yarvant, Deputy Chief of the Export Support Center of the Krasnoyarsk Region