Market and Competition Research
For a fast start in export - analytics of European competitors.
Market and competition research
Comprehensive market analysis
Demand studies: availability, dynamics and seasonality, your niche market volume and procurement characteristics. We use data from both open and restricted/paid information sources, and we also use advice from key market players.
Applied competitor analysis
Positioning, product mix, pricing policy, product and service properties, advertising and PR, sales channels, sales tactics, development strategy.
Target audience research
Questionnaires and/or in-depth interviews (identification of prospective audiences, analysis of decision-making process, motivations/barriers before making a purchase), digital transformations.
Sales model development
Your individual action plan for entering German, Austrian or Swiss markets: specific data, expert recommendations, and timelines.
Learn the most important things about key competitors directly from the scene
Sales tactics and tools
- Classical and digital channels;
- Client’s path from the first contact to the purchase;
- Tactics used by sales managers.
Product and service characteristics
Product mix, prices, post-sales services.
Positioning and reputation
- Positioning on the European market;
- Realistic client feedback;
- Company’s tone of voice - bold, courteous, thoughtful.
Credit history, finance, key persons
Official turnover and its dynamics, registered capital, credit rating, key persons.
Marketing tools
- Online and offline promotion channels;
- Winning scenarios for attracting B2B and B2C clients.
Instruments we use
- «Mystery shopping» from competitors
- Collection of data from original commercial offers, manual data collection
- Analysis of registry and financial documents
- Use of online analytics tools to complete the overall picture
- Your «eyes»: field research
Why choose us
- +500 000€ Saved
- Our representatives are in: Germany, Poland, Spain, Austria, Netherlands, Argentina