Non-standard approach when studying the Polish market of dry building mixes
Bergauf
Product
Bergauf Construction Technology — is a major manufacturer of dry building mixes.
Task
Conduct a field study in Poland.
Solution
Translation of presentation materials
The customer’s presentation was translated into Polish by a native speaker.
Competition analysis
We studied the leading market players and received a prioritized list from the customer.
Difficulties
Several personal meetings were held in Poland to establish more trusting contact with representatives of local companies. However, the companies complained of the over-saturation of the market and refused to dialogue.
Solution
To solve the problem, we entered the market as a mystery shopper. Then the listed companies were willing to make contact. The missing information about the procurement chain was obtained directly from the main dealers of the most popular products in the dry building mixes sector.
Result
Detailed understanding of the local market of building mixes. The amount and quality of information exceeded the supplied technical specifications. The completed research was delivered to the customer to make a decision on the strategy of Bergauf Construction Technology entering the Polish market.
I would like to thank Bridge-One-Seven GmbH for their excellent research of the Polish market and a non-standard approach to negotiations with potential customers. I would like to note that the final report is much broader than it was stipulated by the contract. The result of the study is very important for choosing a strategy for entering the Polish market.
— Viktor Klimenko, Director of the Eastern Europe Division of Bergauf Construction Technologies LLC