Bringing no. 1 Russian cognac brand to the German market
Kizlyar Brandy Factory
Product
Kizlyar Brandy Factory is an award-winning manufacturer of strong alcoholic beverages in the CIS.
Task
To bring Russian cognac to the competitive German spirits market, to conclude an agreement with the general importer for national distribution online and offline.
Solution
Importer search
We conducted in-depth research and studied all aspects of the market and the target audience.
International PR company
We put much effort into strengthening the Russian cognac brand.
In addition, we established contact with key German online platforms that publish ratings of «The Best Cognacs».
13-year-old cognac «Dagestan» by Kizlyar Brandy Factory was chosen as one of the TOP-10 most anticipated alcoholic beverages of 2020 according to the authoritative French magazine La Revue du Vin de France.
Trademark registration
Moreover, we registered trademarks with the German Patent and Trademark Office DPMA, protecting the company’s names and logos.
Laboratory research
We approached the leading German laboratories specializing in the analysis of alcoholic beverages to confirm the quality indicators.
Negotiations with potential partners
We coordinated and organized a tour of the factory in a hybrid format to demonstrate the production areas.
Signing a contract
We reached an agreement and signed a contract with the distributor.
Result
Signed distribution agreement with one of the best and oldest German market players, with direct access to all local and federal networks of Germany and most European countries.
Two iconic brands «Rossiya» and «Dagestan» are being prepared for shipment to Germany.
Our factory has not been professionally engaged in exporting before, since the products are expensive, even for real connoisseurs of high-quality alcoholic beverages.
Veronika was not frightened by this, but on the contrary, she presented us as an exclusive Russian brand and Russian treasure that must emerge in Germany and other European countries.
We worked together daily with Bridge-One-Seven both during the lockdown and after. Their specialists visited Russia several times, including the manufacturing premises in Dagestan. They immersed themselves into all the nuances of cognac production, got acquainted with the staffers, and, most importantly, they found an IMPORTER for us! We have signed our first contract with one of the most successful companies in Germany!
Dear Bridge-One-Seven employees, thank you for your professionalism, engagement, and patience! I think that any company will feel like “a knee-deep sea and shoulder-high mountains” with you.
— Natalia Barinova, Deputy General Director, Director of Kizlyar Brandy Factory Moscow Office